September 17, 2010

Caltech Athletics Announces New and Improved Website

PASADENA, Calif. - The Caltech Athletics Department has announced its website redesign and launched a cutting-edge site (GoCaltech.com) that implements a number of new attributes. The process was made possible through the department's partnership with PrestoSports, a leading technology provider to collegiate athletic departments that was involved in Caltech's initial site overhaul three years ago.

With the support of Julie Levesque, Caltech’s Interim Director of Athletics, and Men’s Basketball Coach Oliver Eslinger, the Beavers collaborated with PrestoSports over the last few months to make significant changes to the site’s layout, look, and configuration. Women’s tennis coach Mandy Gamble also contributed to the conception and organization.

“We desired a display much more appealing to the community at large, and wanted to promote our offerings to an even grander audience,” said Eslinger. “The new design demonstrates our commitment to not only intercollegiate athletics, but also physical education and recreation.”

The layout brings together most of the original content along with new and improved facets. There are easily accessible buttons on the main index page that allow recruits, athletes, recreational users, fans, and media to pilot. Blog entries and links can be found on each sports page as well as a new multimedia setup that will feature competition highlights and pre- and post-game interviews. For example, take a peek at the men’s soccer home page and click on the “Multimedia” tab.

“The opportunity to redesign our site came at a great time,” said Levesque. “I am so pleased with how it turned out. It offers many of the great features as the previous site but now includes video areas, an athletics newsletter, blogging space, and a composite monthly athletics calendar.”

Graphically, the design accentuates all that is unique about Caltech: efficiency in navigation, a united focus on athletics opportunities, images of exemplary student-athletes performing in their areas of expertise, and a hovering palm tree in the background.